In a groundbreaking deal, the highly anticipated Allu Arjun starrer, Pushpa 2, has shattered records by clinching the biggest-ever digital rights deal. Surpassing the previous record set by SS Rajamouli’s RRR, the film’s digital rights have been sold to Netflix for an astounding base price of Rs 250 crore, with the potential to extend up to Rs 300 crore.
Just days after the North India Distribution rights were snapped up at a record price of Rs 200 crore by Anil Thadani, Pushpa 2 continues to make waves in the entertainment industry. The film, helmed by director Sukumar, has garnered immense attention and anticipation among audiences, leading to unprecedented demand across various platforms.
Sources close to the development reveal that the deal for Pushpa 2’s digital rights marks a milestone in the industry, surpassing previous benchmarks by a significant margin. The film is hailed as one of the most awaited Pan India releases since blockbusters like Bahubali 2 and KGF 2, setting high expectations among fans and industry insiders alike.
The contract, characterized by its innovative structure, ties the digital rights’ pricing to the film’s box office performance. With a base price of Rs 250 crore and additional kickers that could push the deal up to Rs 300 crore, Pushpa 2 sets a new standard in digital rights agreements.
Scheduled for release on August 15, 2024, Pushpa 2 promises to captivate audiences with its riveting storyline and stellar performances. Allu Arjun reprises his role as Pushpa, accompanied by Rashmika Mandanna and Fahadh Faasil in pivotal roles. The film’s music, composed by DSP, adds to the anticipation surrounding its release.
Amidst ongoing shooting schedules, the makers aim to conclude production by the end of May, gearing up for what is expected to be a record-breaking box office performance. With the sequel poised to surpass its predecessor’s success, Pushpa 2 stands as a testament to the growing influence and popularity of Indian cinema on a global scale.
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