Superstar Prabhas, in collaboration with director Prashanth Neel, is gearing up for the release of the much-anticipated action drama film, “Salaar Part 1 – Ceasefire.” This Pan-Indian film, produced by Hombale Films, has been creating significant buzz in the industry. The film was initially slated for a September 28, 2023 release but has been rescheduled to hit the screens on December 22, 2023, worldwide. Prabhas’ immense popularity in the Telugu film industry is contributing to substantial pre-release business in Andhra Pradesh and Telangana.
Box Office Expectations
According to a report from Track Tollywood, the theatrical rights of “Salaar Part 1 – Ceasefire” have been sold for a staggering 165 crores approximately in the two Telugu states, marking the second-highest deal in the region, following SS Rajamouli’s “RRR.” Notably, “Salaar” is only the third film to secure a deal exceeding 150 crores in Andhra Pradesh and Telangana, joining the ranks of “Baahubali 2” and “RRR.”
Mythri Movie Makers is reported to have acquired the theatrical rights for the Nizam area at a whopping 65 crores. Ceded rights were secured for approximately 27 crores, while Uttarandhra rights were sold at 20 crores. The East Godavari rights deal fetched 14 crores. In addition, the rights for Guntur and Nellore regions were finalized at 12 crores and 6 crores, respectively. The remaining areas’ rights are believed to be in the range of 20 crores.
Box Office Goals
For “Salaar Part 1 – Ceasefire” to achieve profitability and secure a place as a box office hit, it needs to gross over 200 crores. The film’s release during the Christmas holiday season provides an opportunity for an extra boost in collections. A positive reception can carry the film into the New Year period, further enhancing its box office performance. The advantage of a solo Telugu release is expected to aid its success, especially if word of mouth is favorable.
With “Salaar Part 1 – Ceasefire” poised for release, all eyes are on Prabhas and director Prashanth Neel to deliver a compelling cinematic experience. The significant pre-release business and high expectations indicate that the film has the potential to make a substantial impact at the box office.