The festive season in India is a time of celebration, family gatherings, and of course, shopping sprees. As we gear up for the upcoming festivities, SoftBank-backed Meesho is making bold moves to ensure you have the best shopping experience possible. The e-commerce platform has its sights set on a threefold increase in orders, and they’re doing it with the help of their innovative in-app brand store, Meesho Mall.
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A Mall in Your Pocket
Meesho Mall, launched just last year, is revolutionizing the way consumers interact with brands. This feature allows brands to sell directly to consumers, eliminating the middleman and providing shoppers with access to a wide array of products. Since its inception, Meesho Mall has been growing at an impressive rate, with a 30 percent month-on-month increase and approximately 1 crore orders processed in the past six months alone.
A Vision for Accessibility and Affordability
Dhiresh Bansal, Meesho’s Chief Financial Officer, is excited about Meesho Mall’s future prospects. He emphasizes that the mall’s mission is to focus on accessibility, affordability, selection, and an unmatched shopping experience for its diverse customer base. Meesho Mall currently boasts partnerships with over 400 national and regional brands, including household names like Bajaj, Biotique, and Decathlon.
A Growing Shopper Base
Meesho Mall is attracting a massive audience, with over 25 lakh unique transacting users visiting the mall every month. This user-friendly platform is set to be a game-changer for both emerging and established brands looking to reach a wider audience across the country.
A Proven Track Record
Meesho’s success is evident from last year’s festive season, where they recorded a staggering 68 percent increase in sales on a year-on-year basis, with approximately 3.34 crore orders processed during the five-day festive season sale.
The Second Largest Contributor
Market research firm Redseer Strategy Consultants recognized Meesho as the second largest contributor in terms of order volume during last year’s festive season sales. This accolade underscores the platform’s growing importance in the Indian e-commerce landscape.
A Promising Projection
A recent report by Redseer Strategy Consultants predicts that online sales during this year’s festive season will continue to soar, with an expected growth rate of 18-20 percent, reaching a staggering Rs. 90,000 crore.
In conclusion, Meesho’s Meesho Mall is poised to make this festive season unforgettable for shoppers and brands alike. With its vision for accessibility, affordability, and a wide selection of products, Meesho is set to become a key player in India’s festive season shopping extravaganza. Get ready to experience the future of online shopping with Meesho Mall!
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