Allu Arjun's much-anticipated film Pushpa 2: The Rule finds itself mired in challenges beyond its glitz and glamour. Disputes over the revenue-sharing model between distributors and single-screen exhibitors in the Hindi market have caused friction, threatening to affect the film's smooth release.
Traditionally, the revenue-sharing model in the industry has followed a 50-50 split. However, given the massive buzz surrounding the sequel, distributors have pushed for a 60-40 model, which has drawn significant criticism from exhibitors. The latter argue that such a shift undermines industry traditions and could hurt long-term partnerships.
This impasse has delayed the opening of advance bookings in several single-screen theatres, dampening the excitement in certain regions. Many exhibitors have withheld ticket sales, citing unresolved negotiations with distributors as the reason for the delay.
Fans and industry observers have taken to social media to express their concerns, urging both parties to find a middle ground quickly. With the film set to release on December 5, any further delay in resolving the dispute could impact its availability in key markets, potentially hampering its box office success.
While Pushpa 2 is poised to make waves, the ongoing standoff highlights the need for collaboration and mutual respect in the industry. A timely resolution is essential to ensure that the film meets the high expectations of audiences and lives up to its blockbuster potential.
Tags
Movie News